We know that there are many more people visiting our rivers and coastal areas as the tendency towards staycations in the UK increases. This means that local authorities collectively have seen an increase in the need for additional water and beach safety messaging and actions.
Cllr Derek Bastiman, Member Champion for the Beach and Water Safety group, a working group of the LGA Coastal SIG, said “World Drowning Prevention Day is an excellent initiative, highlighting the need for extra care around our rivers, beaches and cliffs. We have some wonderful countryside to explore and enjoy but we want everyone to stay safe. As the campaign says, anyone can drown, but no-one should. We wholeheartedly support this initiative and hope that it helps to save lives this summer and beyond”.
The National Water Safety Forum have launched their new Respect The Water website with their campaign advert that will be shown across media to raise awareness of #DrowningPrevention and #RespectTheWater.
For further information on World Drowning Prevention Day please see the NWSF dedicated webpage #DrowningPrevention